PANASONIC GREEN IMPACT
Date
2025
Client
PANASONIC
Purpose
- Panasonic is proud to be one of the leading company in green living trend. PGI is also an interesting campaign in early 2025:
- Announced Dẫn Đầu Sống Xanh project with interesting activities on social media to create attraction for young people to join in and respond to the trend.
- Launched a reality show on VTV3 – Thủ Lĩnh Sống Xanh; minigame Tạo Chuỗi Sống Xanh on Facebook and creating CapCut template on Tiktok.
Scope Of Work
- Complete social plan for campaign: tactics; content direction; KOL selection;…
- Aim to gain >12.000 reach; >1.500 participants and >5.000.000 View on Facebook and Tiktok
- Create Capcut template for campaign
Booking and manage 45 KOLs and hot Tiktokers
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