TIẾP LỬA VINH QUANG
Date
2024
Client
HERBALIFE
Purpose
- Teasing and launching the music video “Tiếp Lửa Vinh Quang” – a motivational sports anthem performed by singer Orange, featuring appearances from Vietnam’s top athletes.
- The campaign aimed to boost awareness, ignite national sports spirit, and drive strong visibility across social media platforms.
Scope Of Work
- Booked 27 high-reach community pages (millions of views) for remote MV promotion
- Collaborated with 22 KOLs/influencers to publish branded content
- Orange recovered the song across her social channels for added impact
Developed a CapCut template for users to easily create and share their own videos - Deployed multi-platform seeding strategy across Facebook, Instagram, TikTok, and YouTube
Community Page
TIKTOKER
MUỘI
Tiktoker cover
T.R.I
Tiktoker cover
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